Fairs, Events and Expos - Oh My!
simplesahm | February 20, 2007 
In my previous post, "Don't just sit there...stand there. A simple tip for events & expos" I discussed one of the biggest mistakes I made while promoting my home-based direct selling business at fairs and expos.
I would like to use this opportunity to tell you about my second biggest mistake (with hopes that you will learn from it, of course). When I was struggling with getting party bookings at vendor events, one of my direct sales managers suggested that I gather information about potential customers, prospects and hostesses by using a give-away. In a nutshell, I created drawing slips that asked for more information about the customer including their name, phone, address and whether or not they are interested in a) hosting a party, b) purchasing products or c) obtaining a catalog. At the end of the event, I gave one of the entrants a $20.00 gift certificate, and connected with the others on the telephone based upon their responses.
I remember reviewing dozens of entry slips after one event. I excitedly called the entrants. "Remember me?" I asked. "You entered a drawing for a gift package at my booth". "Are you still interested in hosting a show?" The most common responses were, "you don't need to call me back, I will call you when I am ready to host."...or, "take me off your list". Even worse, "I don't have any clue who you are...click......".
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