Don’t just sit there…stand there. A simple tip for events & expos.
simplesahm | February 18, 2007 
When I joined as a direct sales consultant for a line of skincare products a few years ago, I became a “fair-junky”. I literally felt high when I watched hundreds of event-goers check out my products and booth.
Speaking of my booth, I would often spend hours picking out perfect fonts for my sales fliers and adorning my skin-care bottles with raffia and decorative baskets. It was adorable. You could easily mistake my booth for a miniature high-end spa.
Despite my efforts, I spent far more on the booth fee (and decorative accessories) than I’d earned in sales. I’d convinced myself that it was just bad timing. I tried it again a few weeks later. I kept the pretty raffia bows, decorative baskets and I threw in free hand massages for good measure. By the end of the day, my hands were cramped and I still lost money.
I didn’t figure out what I was doing wrong until I attended a craft show with my sister-in-law. I walked by a booth that I thought was visually quite boring. As I looked at the products, the vendor asked me how I was enjoying the fair. Suddenly, I was telling her about my kids, my job and my weekend plans. Within moments I was writing her a check for a homemade candle (that I didn’t even need).
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